Client stories
Real people. Real moves.
Career changes, raises, first jobs and new leadership roles: how my clients found out what they want next, and got there. Every story is shared with permission.
All Career change Salary & next role Leadership Founders & self-employed Job search
Career change · under 4 weeks Before Private Equity Marketing
Offer after 2 weeks Michelle E. Read story +
Where they started Marketing for a private equity company. She wanted to work for a more digital company, ideally in tech or fintech. What we worked on How to position her finance background for tech companies and startups, and how to explain a gap in her CV (a world trip) with confidence. What changed Airbnb offer after 2 weeks of coaching. All 3 interviews in one week, contract signed less than 4 weeks after we started. She moved from marketing into sales. Sandra has a great talent to ask the right questions and give helpful recommendations in a short amount of time. Michelle E. Close ×
Career change · 2 months Before Product Marketing Manager
? After Marketing Co-Team Lead
+20% salary Carmen B. Read story +
Where they started Experienced Product Marketing Manager with hands-on leadership experience. She wanted her next step: a leadership role in B2B SaaS with a broader view and more ownership. What we worked on Turning her strategic product marketing background and leadership experience into a clear leadership profile, positioning for team lead roles, preparing for leadership interviews, a CV for leadership roles. What changed Marketing Co-Team Lead at a B2B SaaS company within 2 months, with 20% more salary. I wanted to move from product marketing into a role where I own the bigger picture. Two months later I co-lead a marketing team and earn 20% more. Along the way I had 6 interviews in 2 weeks. Carmen B. Close ×
Business coaching · during parental leave Before Senior Consultant
? After Co-founder, web design studio
Own studio, first clients Ricarda Forstner Read story +
Where they started Senior Consultant at Roland Berger. During her 9 months of parental leave she realised her old role no longer fit. What we worked on Business coaching: go-to-market, finding her niche, pricing and priorities. What changed She built her business during the coaching, co-founded a web design studio and has clients. My old role no longer fit, so we explored multiple options. Fast forward 9 months and I co-founded my web-design studio and have clients. Ricarda Forstner Close ×
Career change · 2 months Offer after 2 months Sergej Serdjukov Read story +
Where they started Former co-founder of an e-commerce business, moving into frontend development. What we worked on His values, strengths and goals, step by step. What changed An offer as a frontend developer 2 months after we started. Her step-by-step approach—focusing on values, strengths, and goals—gave me clarity and confidence. In just a few weeks, I had a clear career path and the tools to pursue it. Sergej Serdjukov Close ×
Career change · leadership Next stop: digital PM Elsbeth Reinke Read story +
Where they started Content manager at trivago and Holidu. AI was reshaping her field, and she had no clear picture of what next. What we worked on Values and needs, CV, LinkedIn, interviews and negotiation, plus intensive leadership coaching: what she brings to a leadership role and how she wants to lead. What changed A new role as PR consultant, as a step towards digital project management. For the first time, I was able to see myself as a leader – with clarity, self-assurance, and a leadership style that genuinely fits who I am. Elsbeth Reinke Close ×
Career change · 6 weeks Before Doctoral Researcher
? After Digitalisation Consultant
From academia to industry Nora Kern Read story +
Where they started Doctoral researcher who wanted to move from academia into a role in the private or public sector. What we worked on Leadership identity and career direction, a CV that shows transferable skills, cover letters and interview preparation. What changed Now a digitalisation consultant with a focus on sustainability. She asked the right questions (the kind that stays with you long after the session ends) and helped me uncover patterns, blind spots, and new directions I hadn’t fully considered before. Nora Kern Close ×
Career change · in progress Before Sales & Store Manager
? Heading to Digital Transformation
Clear path into digital transformation Mariza Krumnow Read story +
Where they started Sales and store manager who wants a meaningful career change into digital transformation. What we worked on Her strengths, values and career options, and tailored application strategies. What changed She is on her way into digital transformation and diversity, with a clear direction and strategy. Sandra has a truly unique approach: energetic, hands-on, and incredibly inspiring. Thanks to her support, I now see myself many steps closer to a meaningful career change. Mariza Krumnow Close ×
Next role Applied for better-paid roles Crina Krosanke Read story +
Where they started Brand strategist with 18+ years of experience, ex-L’Oréal, unsure how to define her next step. What we worked on Her strengths, values and aspirations, and a clear picture of her future career path. What changed She found the confidence to apply for better-paid roles, and later moved into social media. Working with Sandra was a game-changer for me. Her deep knowledge of the German job market, combined with a highly empathetic approach, made all the difference. Crina Krosanke Close ×
Founder · 2 months Before Startup Co-Founder
? After New role in her startup
Offer as Operations Lead Anastasija Schilling Read story +
Where they started Co-founder at a crossroads: stay in the familiar, or follow the quiet voice calling her toward an operations role. What we worked on CV, applications and interviews, taken to a new level, and space to think, try and see more clearly. What changed She got an offer as operations lead. The company cancelled before her start, so she took on new responsibilities in her own startup, with a new approach, and is happy with it. She didn’t give me ready-made answers – she created space to think, to try, and to see things more clearly. Anastasija Schilling Close ×
Self-employed Before Actor
? After Counsellor & business owner
5 partnerships + first clients Laura Read story +
Where they started After leaving her acting career she trained as a counsellor, then felt stuck between her own practice and a “safe” job. What we worked on Clarity on her direction, and real action steps. What changed She launched her website, reached out to local networks, signed 5 partnership contracts and now has her first paying clients. Working with Sandra helped me find clarity and take real action. During the coaching, I launched my website, reached out to local networks to offer a Fibromyalgia support group. Now, I have first paying clients. Laura Close ×
Job search Before Designer
? After Design Educator & Marketer
New role Daryna Tsomenko Read story +
Where they started Designer looking for her next step. What we worked on Options that truly fit her personality and situation, not generic advice. What changed Design educator and marketer at Artspace Berlin. She didn’t just offer generic advice, she helped me explore options that truly fit my personality and situation. Daryna Tsomenko Close ×
Career change Before Content Marketing
? After PR & Communications
Moved into PR David Büchler Read story +
Where they started Content marketer looking for a new challenge. What we worked on Potential analysis, self-reflection and practical tips for CV and interviews. What changed He moved into PR and communications. An absolute recommendation for anyone looking for a new career challenge or simply wanting to better understand their own strengths, goals, and values! David Büchler Close ×
Next step Before Financial Advisor
? After Better-fitting employer
New employer Julius Isbrecht Read story +
Where they started Financial advisor at a large bank who wanted more clarity on his strengths and next steps. What we worked on His strengths, confidence, and preparation for future leadership roles. What changed He moved to another bank that fits him better. The coaching was super practical, structured and at the same time very supportive. Julius Isbrecht Close ×
Career start Before Graduate
? After Information Manager
3 interview invites in 7 days Eda Cirak Read story +
Where they started Fresh graduate in international information management, looking for her first role. What we worked on An updated CV and intensive interview training, plus orientation for her first step after university. What changed Within the first 7 days after we updated her CV, she got 3 interview invitations. Now working as an information manager. She helped me go into the application process, and especially into interviews, with much more confidence. Eda Cirak Close ×
Career change · 3 months +30% salary Emanuela P. Read story +
Where they started Account manager who had retrained in full-stack development and data analysis, and wanted to move into data. What we worked on Lots of interview training, plus optimising her CV and positioning for data roles. What changed A new role as Data Strategist about 3 months after we started, with 30% more salary. She always gives clear, precise recommendations that work. She moved me forward. Emanuela P. Close ×
Career change Interviews for up to 50% more Hasan Arslan Read story +
Where they started Office jobs, feeling lost in his career and unsure of his next step. What we worked on His values and non-negotiables, and a concrete action plan. What changed He completed training and started interviewing for SAP admin roles with up to 50% higher pay. In just a few weeks, I developed a concrete action plan, completed training, and started interviewing for roles that align with my values – and offer 50% higher pay. Hasan Arslan Close ×